I can explain the truth about airline ticket prices in just two words:
Stay with me, please. And go one step further, considering also “The Death Star,” as local sports commentators have dubbed Jerry Jones’ new billion-dollar stadium in Arlington.
Put these two images together and consider one very important economic indicator: the FCI, or “Fan Cost Index.” The FCI formula takes a representative look at what a family of four could expect to spend at a football game this year. The FCI comprises the prices of four average-price “general” tickets, two small draft beers, four small soft drinks, four regular-size hot dogs, parking for one car, two game programs and two least-expensive, adult-size adjustable caps.
According to a recent survey, Jerry Jones and his new stadium have had a major impact on NFL ticket prices. According to a late-2009 “Team Marketing Report:”
“Tickets to National Football…
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